Pink Friday 2026

What is Pink Friday?

Since 2020, Pink Friday has been a nationwide movement held on the Friday before Black Friday, created to encourage shoppers to discover and support small retailers first during the holiday season.

In 2026, Pink Friday will take place on Friday, November 20th, 2026.

More than just a shopping day, Pink Friday is about celebrating the heart of local economies. It’s a chance for small business owners to showcase their stories, connect with their communities, and remind shoppers why supporting small matters.

The official tagline, #SupportSmallFirst, gives retailers an opportunity to shine a spotlight on their brand, host events, and rally their community before the holiday rush begins.